Considering the handcrafted nature of this business along with their attention to detail, I thought letterpress would work well to provide that handcrafted, nuanced quality we wanted. This design was challenging due to the amount of type in such a small space that leaves little breathing room to showcase this printing technique. Ultimately, it is the exquisite natural white (almost ivory) Crane stock combined with the letterpress ink that creates this sophisticated, hand-made feel without being fussy or pretentious. Careful font selection helps too. I wish the salt-and-pepper effect of the ink and relief of the process translated better in the photo. In person, it says “quality”.