Create a Great Web Site With Me
If you do nothing else marketing-wise, you need a web site. So don’t just make it good, make it great! Your web site is your most influential pre-sale touchpoint – don’t squander this valuable opportunity. Sure, it’s an investment, but it is an investment that will continue to work for you for years.
Focus on Communications
Making it great doesn’t necessarily mean spending lots of money or utilizing the fanciest tech or coming up with the most cutting edge design – well, unless your business is creating new tech or new design. In most cases, the simple act of taking the time to respect your customers by providing useful, valuable information along with easy-to-navigate design is ample.
Here is an abbreviated list of professional web site services I regularly provide:
Web Site Design & Development
In my 15+ years of creating web sites, I have learned that every business owner has their own set of unique needs. Happily, I can adapt and adjust to what works best for you. I have some clients who know exactly what they want and just need someone to execute it technically; some have very little time to even think about it; while others have a personal interest and want to save money by doing some things independently. In all these cases, I am glad to help.
I am most concerned with our relationship and it being productive. I have absolutely no interest in retrofitting my clients into a specific formula or controlling information so that you can’t easily contract another vendor. I strive for a mutually beneficial engagement that yields real results, and I want it to be as enjoyable as it can be!
The best way to see if we’re a good fit is to just pick up the phone and call me. I’d love to learn more about your business.
Existing Web Site Diagnostics
Your business web site should be an asset. If it isn’t, then it is time to bring in a professional to help analyze your web properties. I will gladly take a closer look at your existing web site, social media properties, and other relevant collateral and share my thoughts with you free of charge. If you like my suggestions, I can formalize a plan tailored to your needs and can either execute the strategy or show you so you can make the most of your available resources.
Key Messaging & Leading Content Development
Successful business marketing is all about focused communication and consistency. Using a proven approach to communications and brain science, I can help you identify and develop key messages for your business and create the supporting design attributes that enhance comprehension. Highly valuable, this would serve as your leading content across all your marketing communications, not just your web site.
Social Media Integration & Strategy
We are definitely social, and it’s no secret that social media engagement has turned the old sales model on its head. It has also created tremendous branding and marketing opportunities. Even so, not all social media channels are appropriate for all businesses. As a small business consultant, I appreciate the lean operations of small businesses and am always concerned with how our actions will benefit your business and if it is worth the expense. There are many useful tools to collect data so we can analyze and make intelligent decisions. I will conduct market research and present you information to help you decide which social media channels are beneficial for your business needs.
Fundamental Organic Search Engine Optimization
I provide intelligent organic search engine work that adheres to the primary goal of every search engine: to appear in search results that give the searcher what he’s searching for. This approach to search engine optimization is always effective and continues to work for you for as long as your business is on the Internet. The downside is that organic search takes time, which is why I have blended strategies to get faster results, budget permitting.
Search Acquisition Strategy Consulting
Search acquistion is the next level of web site search engine optimization that continually evaluates real web site analytics combined with additional behavioral research and sales data to get results. If you think about the web as a continually evolving information center, you’ll recognize that adjusting your strategies to meet these changes will give you the best results. I can do this for you or show you how to do it yourself and take your marketing to the next level.